Brand, growth, demand gen — pay varies enormously by company stage and industry.
Pay scales steeply with tenure for Marketing Managers. National figures, before regional adjustments.
| Experience | Median 2026 | 25th Percentile | 75th Percentile |
|---|---|---|---|
| Entry Level (0–1 yr) | $107,600 | $70,500 | $144,800 |
| Junior (2–4 yrs) | $133,800 | $87,600 | $180,000 |
| Mid-Level (5–9 yrs) | $153,800 | $100,800 | $206,900 |
| Senior (10–14 yrs) | $184,500 | $120,900 | $248,200 |
| Veteran (15+ yrs) | $209,100 | $137,000 | $281,300 |
Top 10 states by median Marketing Manager salary in 2026.
| State | Median | 25th % | 75th % | vs Nat'l |
|---|---|---|---|---|
| California | $215,400 | $163,700 | $280,000 | +40% |
| New York | $215,400 | $163,700 | $280,000 | +40% |
| Washington DC | $215,400 | $163,700 | $280,000 | +40% |
| New Jersey | $193,800 | $147,300 | $252,000 | +26% |
| Washington | $192,300 | $146,100 | $250,000 | +25% |
| Connecticut | $186,100 | $141,500 | $242,000 | +21% |
| Maryland | $184,600 | $140,300 | $240,000 | +20% |
| Massachusetts | $184,600 | $140,300 | $240,000 | +20% |
| Colorado | $180,000 | $136,800 | $234,000 | +17% |
| Hawaii | $175,400 | $133,300 | $228,000 | +14% |
| State | Median | 25th % | 75th % | vs Nat'l |
|---|---|---|---|---|
| Kentucky | $130,800 | $99,400 | $170,000 | -15% |
| North Dakota | $129,200 | $98,200 | $168,000 | -16% |
| Oklahoma | $129,200 | $98,200 | $168,000 | -16% |
| Wyoming | $129,200 | $98,200 | $168,000 | -16% |
| Alabama | $127,700 | $97,000 | $166,000 | -17% |
| Louisiana | $127,700 | $97,000 | $166,000 | -17% |
| Arkansas | $123,100 | $93,500 | $160,000 | -20% |
| South Dakota | $123,100 | $93,500 | $160,000 | -20% |
| Mississippi | $120,000 | $91,200 | $156,000 | -22% |
| West Virginia | $120,000 | $91,200 | $156,000 | -22% |
Metro-level pay frequently outpaces state averages — major metros concentrate higher wages.
Click any state for detailed breakdown by experience level and percentile.
The median is just a benchmark. Your exact market value also depends on your state, experience, and education. Use the free calculator for a personalized number.
Get my personal Marketing Manager salary report →